Quinting is the latest luxury watch producer to launch digital ownership tokens and enter the Metaverse.

Luxury watch brands are learning that it’s no longer enough to launch a limited edition timepiece. As an increasing number of manufactures embrace the Metaverse, collectors also expect an NFT version that they can wear in the Metaverse or keep in a digital watch collection inventory.

Luxury Swiss watch brand Quinting is the latest in a long line of adopters, and is set to launch five limited edition watches and Digital Ownership Tokens (DOTs) worth more than US$450,000 combined at the inaugural Global Web 5.0 Conference in Singapore this month.

The brand has partnered with blockchain company Coinllectibles to launch four racing-themed watches: Moonlight Circuit, Challenge Ferrari, 24 Heures du Mans QGL55CR24H and Quinting 24 Heures du Mans QSL55CR24H. The fifth watch, Quinting Panda, features the black and white bear flanked by bamboo on its dial.

Worn by everyone from Hong Kong actress Michelle Ye to French actor Gerard Depardieu, this is the first time Quinting has minted DOTs for its watches. With its own manufacturing facility in Geneva, the brand is famous for creating the first transparent mechanised watch in the world, using sapphire crystals to create a see through movement.

Pascal Berclaz, president and CEO of Quinting SA, says DOTs add another dimension to the collecting process. “We are using NFT technology to represent the ownership title of the actual watch, and it’s another way for collectors to buy these limited-edition watches.”

Watchmakers are increasingly jumping onboard the NFT movement with innovative digital experiences that will appeal to collectors. Panerai’s Radiomir Eilean Experience Edition, limited to just 50 units, not only comes with an NFT that unlocks access to digitally authenticated ownership and a curated collection of of Italian-themed experiences and artwork, but new owners are also invited on a cruise along the Almalfi Coast aboard William Fife’s beautifully restored yacht, the Eilean.

Hublot recently collaborated with Japanese artist Takashi Murakami not only to create two stunning timepieces – the Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi Murakami Sapphire Rainbow – but has followed up with two NFT digital works, inspired by the striking watches. The two static NFTs feature the smiling flower that’s become an iconic theme of Murakami’s work and his Superflat artistic movement.

Not to miss out, Franck Muller announced in July the launch of its new NFT series of digital and physical luxury watches in partnership with the Binance NFT Marketplace. The series, which consists of a series of exclusive mystery boxes that contain everything from physical watches to metaverse wearables, began with the release of the Mystery by Franck Muller.

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