Geneva’s Pierre Salanitro has collaborated with Swiss watchmakers for more than 30 years, with Patek Philippe acquiring a stake in the business and the jeweller recently establishing his own brand.

I launched S by Salanitro out of a desire to create things other than watches, and felt the time was right to launch my brand. There are no limits to creating the beautiful and the exceptional.

Since establishing my company Salanitro 30 years ago, I’ve been developing and making products for others. In the world of watchmaking, customers are looking for increasingly exclusive pieces, combining fine watchmaking with fine jewellery. Demand has never been so high for exceptional pieces.

The very idea of creating precious, rare objects – art objects that accompany everyday life, whether for decoration, utility or entertainment – means my source of inspiration is infinite.

Geneva has been the cradle of watchmaking know-how for centuries and still is. I find it extraordinary that all this knowledge, the expert hands of the craftsmen, the techniques, are still cultivated in Geneva in the 21st century, and that our city is internationally recognised for the quality of its creations. Geneva is a label of quality, exclusivity and security.

Our collections at S by Salanitro will remain very exclusive, with only a few new creations per year, in a very limited series. After the masks, backgammon set and mirrors, I’m now interpreting everyday objects as they’ve never been seen before.