Cassia Sokcho, a luxurious new addition to the Banyan Group’s portfolio, has opened between the East Sea and Mount Seorak in South Korea.

Designed by renowned architect Kim Chan-joong, honoured by Wallpaper as one of the “20 World Architects to Watch,” the resort spans 12,022 sqm with 26 floors above ground and 2 below. Its integrated book-themed design offers an inviting atmosphere across its 674 rooms, which include suites, and penthouse apartments, all equipped with kitchen facilities, private balconies, and bathtubs, providing views of the East Sea.

Cassia Sokcho also incorporates destination elements into its design and services, ensuring an immersive experience that reflects Sokcho’s unique character. Perfect for long weekends away with the family, the hotel’s fifth floor is dedicated to wellbeing, with the 8LEMENTS Spa including fifteen treatment rooms, a sauna featuring a large whirlpool with East Sea views, and both dry and wet saunas, while the Activa Fitness Centre is equipped with the latest facilities, and guests can recharge at the Liquid Activa bar with healthy, fresh drinks.

The infinity, indoor and kids’ swimming pools, along with open-air baths, offer a relaxing experience with panoramic ocean views.

Cassia Sokcho also offers an array of facilities tailored for families with children, including the Family Lounge, Kids’ Pool, and Kids Club. Featuring a programme designed to support children’s growth and development, the hotel provides an authentic and enriching experience for families. Public spaces are inspired by Sokcho’s vibrant street atmosphere, enhancing the overall guest experience and connection to the local culture.

Diverse dining options at Cassia Sokcho cater to every taste. Vista, the buffet restaurant, features dynamic show kitchens serving international cuisine, while Horizon café and bakery offers freshly baked bread, fresh juice, and healthy food. The Market 937 retail store provides snacks, drinks, and local delicacies, while Bosco is a cosy bar with an indulgent afternoon tea experience. Fogo grill restaurant serves a variety of grilled dishes, including fresh meat and local seafood delicacies, while rooftop bar Cielo boasts a premium cocktail and spirits selection.

This marks the brand debut of the Cassia brand in Korea, coinciding with the Group’s celebration of its 30th anniversary. The brand, known for its connected living spaces and modern concepts, also operates in Bintan, Indonesia, and Phuket, Thailand.