Located in one of London’s trendiest corners, Broadwick Soho is a sublime new boutique hideaway tucked away in the heart of the West End.

The creation of a group of like-minded friends, Broadwick Soho, a 57-room urban retreat – including nine suites and a lavish penthouse – marries old world charm with contemporary hospitality in one of London’s most storied neighbourhoods.

Enticingly flamboyant, the new hotel’s townhouse aesthetic was created by acclaimed Swedish interior designer Martin Brudnizki, best known for his work on Annabel’s, The Beekman and Scott’s Restaurant. He has deftly brought together a diverse range of inspirations, from Jazz Age opulence to travels around Italy, with a dash of English eccentricity and a sprinkling of Disco fabulousness to create an intimate hideaway that will appeal to travellers looking for a boutique bolthole in the West End.

In addition to luxurious guest rooms and suites with their bespoke furnishing and soothing colour schemes, look out for some of Soho’s most eclectic dining at the likes of Dear Jackie, home to classic Italian gastronomy with a modern twist; The Nook, with its fireplace and vinyl collection; and Flute, which offers show-stopping décor and incredible views over the rooftops of London.