About Us
Jetsetter Magazine is a travel and lifestyle publication for the culturally curious and globally minded. We tell stories that go beyond the itinerary by exploring places, people, and perspectives that shape luxury travel today.
With a focus on Asia and beyond, and a voice rooted in taste, trust, and first-hand insight, we connect a discerning audience to the most compelling experiences in travel, design, culture, and lifestyle.
Our editorial approach empowers travelers with the insight to feel grounded, informed, and confident wherever they land.
The Jetsetter Lens
Jetsetter readers are frequent travelers, boutique hotel lovers, design seekers, and cultural explorers. They look for more than surface-level roundups; they value narrative, nuance, and recommendations they can trust.
Our Readers
Jetsetter readers are frequent travelers, boutique hotel lovers, design seekers, and cultural explorers. They look for more than surface-level roundups; they value narrative, nuance, and recommendations they can trust.
Where We Publish
Jetsetter Magazine is distributed across more than 1,000 premium locations throughout Hong Kong and Mainland China, with expansion into Thailand and Singapore planned for 2026.
Nick Walton
Editor-in-Chief | Bali
Nick, a Bali-based travel and lifestyle journalist, has 18 years of experience as an editor, publisher, photographer, commentator, and media trainer. He has held editorial roles, including Travel Editor at the South China Morning Post, Editor-in-Chief of NecesCity, and Managing Editor of Elite Traveler’s Asia edition. He has contributed to global magazines, such as The National, Sydney Morning Herald, CNN Traveler, and Robb Report. As Managing Director and Editor of Artemis Communications Ltd., he oversees luxury travel and custom magazine solutions. Walton frequently comments on travel trends for outlets like CNN, Sky News, and the BBC.
Favorite travel experience: Cruising at dusk down the Bosporus, listening to the frantic energy of Istanbul as we slipped silently under the Bosporus Bridge between Europe and Asia.
Owen Cook
Digital Content Director | Hong Kong
Owen is a Hong Kong-based travel editor and Director of Digital Content & Operations for Artemis Communications Ltd., where he leads the digital growth and editorial strategy for a portfolio of luxury travel and lifestyle brands. He also manages a personal portfolio of travel websites and newsletters, including Pale Ale Travel — an Asia-focused publication known for firsthand, experience-led storytelling across destinations in Hong Kong, Southeast Asia, and Europe. With over ten years of experience, he has scaled content platforms across industries to reach hundreds of thousands of monthly readers and tens of thousands of subscribers. His work has been featured in China Daily, Entrepreneur.com, Yahoo Finance, and Bosnian National Television.
Favorite travel experience: Posted up with an ice-cold Sapporo draft and skewers at a backstreet izakaya in Osaka, after a run around Osaka Castle.
Ari Lee
Partner | Hong Kong
Ari is an American who has spent almost 40 years living and working in Asia. A former executive within the luxury travel industry, Ari is now an entrepreneur, investor and full-time gourmand.
Josh Smith
Partner | Hong Kong
Serial entrepreneur and investor who previously held senior roles at investment managers Fidelity and Allianz, Joshua directs Artemis’ long-term strategy and drives business growth.